Home » Design Communication: Developing Promotional Material for Design Professionals by Ernest Burden
Design Communication: Developing Promotional Material for Design Professionals Ernest Burden

Design Communication: Developing Promotional Material for Design Professionals

Ernest Burden

Published January 1st 1987
ISBN : 9780070089327
Hardcover
216 pages
Enter the sum

 About the Book 

To be successful today,a design firm must be promoted effectively. This much-needed book shows how to develop the promotional material to do the job. It covers the entire marketing spectrum for design firms,including: marketing planning and research-MoreTo be successful today,a design firm must be promoted effectively. This much-needed book shows how to develop the promotional material to do the job. It covers the entire marketing spectrum for design firms,including: marketing planning and research- direct mail programs- proposals and qualifications- interview presentations- project design presentations- computer drawings- advertising and trade shows- and public relations and publicity.