|About the Book|
What if there was an easy, affordable way to cut the time and effort you put into your content marketing by half--or more? What if a simple video could reach billions of your potential prospects with a click of a button to grow your audience,MoreWhat if there was an easy, affordable way to cut the time and effort you put into your content marketing by half--or more? What if a simple video could reach billions of your potential prospects with a click of a button to grow your audience, visibility, buzz, resulting in increased customers and sales? How would that expand your value, reach, authority and popularity and value of your brand and business?Thats what Multicast Marketing is all about - creating content once and distributing it to as many places, formats, and devices as possible--livecasting, podcasting, bookcasting, mobilecasting, socialcasting, publishing, and promoting your content worldwide with social media, mobile marketing, Google Hangouts, YouTube Live, Kindle books, and more. Its you, your products, services and business in the pockets and screens of billions of potential customers, worldwide, with the click of a button. Its You, Everywhere, Now.Video sales expert, three-time #1 Bestselling Author, 2009 Marketer of the Year, serial entrepreneur, Hollywood filmmaker, speaker and patented inventor, Mike Koenigs is the CEO, Chief Disruptasaurus and Founder of Instant Customer, Traffic Geyser and creator of Author Expert Marketing Machines, Make, Market Launch IT and The Top Gun Consulting Toolkit. His products and services have simplified and automated marketing for over 30,000 small businesses, authors, experts, speakers, coaches and consultants in over 60 countries. Hes produced 10 consecutive multimillion dollar product launches and holds a record of grossing over $3.1mm in sales in a single online livecast.Mike is a recent (2013) stage 3a cancer survivor, completing major surgery, 4 months of chemotherapy, 33 radiation treatments and is combining integrative, nutritional, alternative, energy therapies, transcendental and zazen meditation on his road to wellness.His vision and goal is to create 1,000,000 entrepreneurs in his lifetime in both the developed and developing worlds. An active philanthropist, Mike has raised over $1.2mm for the Just Like My Child foundation, a non-profit 501c3 organization that provides education, microfinance, microcredit, entrepreneurship, girls education and legal rights in Uganda and Senegal. He lives in San Diego with his wife and son.Paul Colligan helps others leverage technology to improve themselves and broaden their audience with reduced stress and no dramas. He does this with a lifestyle and business designed to answer the challenges and opportunities of this new economy. Pauls many titles include Husband, Father, YouTube Expert, Director of Content Marketing for InstantCustomer.com and CEO of Colligan.com. He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food, and travel.Paul believes in building systems and products that work for the user - not vice versa. Paul has played a key role in the launch of dozens of successful Web and Internet products that have produced tens of millions of visitors and dollars in revenue. Hes been involved with Podcasting since the beginning and has coached hundreds of students to Podcast success - including many to top ten listings in iTunes.